The “Net Promoter Score” and the “Customer Effort Score” are two ways of measuring customer satisfaction. Let’s look at the similarities and differences.

“Affinity diagrams” are a UX designer’s tool, used to capture and synthesise qualitative data. This tutorial will look at preparation, recruitment, building...

Task scenarios accompany user tests and are used as a way to check whether a user story is effective, efficient and satisfies the user needs. The following...

“Design sprints” and “design thinking” are recognised creative strategies used by designers. This article will look at the similarities and differences...

The usability of a product is contextual and depends on the different roles of users, environments and tasks they need to do. It’s important to measure...

Style guides aren’t all about visual design–they can be used to set standards for all aspects of a project, including accessibility guidelines.

Let’s take a refreshed look at the term “gamification”; where it stems from, how it’s been used in web design over the years, and whether or not it’s...

The “deliverable”. A simple concept to understand, but difficult to explain properly. Let’s have a go..

Prototyping is a multi-disciplinary activity, spanning across digital design, industrial design and everything in between. Whilst being precursors to the end...

Let’s have a look at affordances in the digital realm, specifically how we can take these principles and apply them to the everyday UI elements we create...

The customer journey–how a user moves from “need” to “end goal”, and how users interact with your product–comprises many different steps, or touchpoints....

Building a strong navigation is one of the cornerstones of User Experience. If you have a solid navigation, you can help users quickly and easily find what...