Hoboken-NJ based consultant, Ilise Benun, is a national speaker and the author of several books, including The Designer’s Guide to Marketing and Pricing (HOW Design Books, 2008), Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive (Career Press, 2006) and The Art of Self Promotion (Marketing Mentor Press, 2007). She is also co-founder of Marketing Mentor, a one-on-one coaching program for small business owners. Sign up for her free tips at Marketing-Mentortips.com